Ray-Ban collab Nina Kraviz
Ray-Ban launches second chapter of Ray-Ban Studios and exclusive collab with DJ Nina Kraviz
Ray-Ban is launching an exclusive collab collection in Brazil, this time in partnership with Russian DJ Nina Kraviz, as part of the second chapter of the Ray-Ban Studios project, a creative platform that celebrates self-expression as a demonstration of individuality. A hub of content where artists can share their life stories and how they remain loyal to their values while nurturing their genuine ideals in a world that often pushes us to forget who we are.
” After working our first exclusive collab with New York duo The Martinez Brothers and activations at the MECA Inhotim festival, we are now introducing a new character to tell the second chapter of Ray-Ban Studios: DJ Nina Kraviz, signing a limited edition of products developed in partnership with the brand, “says Diego Bueno, marketing director of Luxottica in Brazil.
In Brazil, collab arrives exclusively in the online store www.rayban.com from the second half of September. The brand also plans to present and activate the collection at a music festival later this year, adopting the same strategy used in Mecca Inhotim.
The collection arrives in Brazil in the second half of September with an exclusive sale by e-commerce brand
The Collaboration: Nina Kraviz
DJ Nina Kraviz is the second artist chosen to sign the exclusive collection in partnership with Ray-Ban Studios, limited to 300 pieces worldwide – with only 30 units available in Brazil.
Born in Siberia, producer, singer, and songwriter, Nina Kraviz is one of the most revered DJs in the international electronic music industry today. His unconventional journey in music began in his hometown of Irkutsk, with morning sessions connected to the Europa Plus radio network, discovering sounds and scenes from the other world.
After moving to Moscow, where she lived a double life, Nina would study at daytime to be a dentist, while at night she would produce her songs to play in the city’s clubs on weekends. In 2009, their track “Voices” was released by the renowned record company, Underground Quality, putting their first step on the international music map.
Nina x Orange Safari – RB4314N 12693F – Channeling his approach to music and art, Kraviz has selected a light blue gradient lens with a Havana Beige frame. The orange stem is an unexpected and decidedly retro detail that takes on the classic vintage. The Ray-Ban Studios signature appears on the orange stem. “I love special things, authentic and unique. I always dreamed of making my own sunglasses. ”
Nina x Eye Green – RB4314N 12703L – This version reflects the sensitivity and the artistic style of Kraviz. Mirrored lenses in yellow contrast with green stems. The Havana frame also in yellow further enhances the vintage-inspired look. The exclusive signature of Nina Kraviz is featured on the inside of the rod tip, matching the included Ray-Ban Studios logo on the other. “When I realized that kitten-shaped sunglasses would come back with my name, I was very proud.”
+ See more courses in: DJ Teen Miss Natalia in 15-Year Lounge Magazine
+ See more videos at: DJ SOUND TV – DGTL Festival Brasil 2018 @ São Paulo
When I hear a proper beat, I’m alive.
Feel the beat. Enter Ray-Ban Studios.
About Luxottica Group SpA
Luxottica is the leader in the design, production, and distribution of modern, luxurious and sporting glasses. His portfolio includes property brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bvlgari, Chanel, Coach, Dolce & Gabbana, Ferrari , Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale sales network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,000 stores, with LensCrafters and Pearle Vision in North America, OPSM and LensCrafters in Asia -Pacífico, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide. With around 85,000 employees worldwide, Luxottica Group ended the year 2017 with net sales of 9 billion euros. For more information about the group: www.luxottica.com