Show packages are a modeling industry tradition. Every season, casting directors and clients receive boxes of stylized cards with the relevant statistics; height, shoe size, hair color, and the latest images of their models in town and ready to walk. The practice can be cut and dry—but some agencies use their package as an opportunity to get creative. For their Spring 2017 edition, Wilhelmina Models tapped into the moment—and, seemingly, Vogue.com’s own Skate Week—with a skate-themed promo, complete with board and coordinating backpack. Rather than photo cards, there are stickers—the better to customize your board with—and a film of their model skaters in action.
The decision to theme the package around skateboarding was inspired by the models themselves, many of whom already skate to castings and shoots. “We wanted to create something that was authentic to our guys, since it’s part of their daily life and style,” says Taylor Hendrich, director of Wilhelmina’s men’s division. “Encouraging our models to express themselves through personal style, which is at the root of skate culture, is something we wanted to celebrate.” Getting the chance to show their skills beyond posing has resonated with the members of Wilhelmina’s male model “wolf pack,” as has the outside-the-box presentation. “I think skateboarding culture has always been subversive about breaking the rules and detaching itself from labels,” said Avie Acosta, a nonbinary beauty, and one of the agency’s latest additions. “It isn’t about what you look like, where you come from, what clothes you’re wearing—it’s about unapologetically breaking the rules. That is the point that we are getting to in fashion and modeling as well—Wilhelmina is saying we don’t care about the rules.” And in the meantime: new skateboards!